The Shortcut To R100k/Month+ Isn’t More Content — It’s Better Marketing
Learn how to create a proven marketing system for your brand & turn attention into consistent sales — in less than 1 hour a day.
The Paid Social Pros course shows entrepreneurs how to get more out of their content & social media using a results-driven marketing strategy.
Frequently Asked Questions
What Exactly Does Your Course Teach?
The Paid Social Pros program specifically focuses on how to set up successful campaigns on Facebook, Google & TikTok.
It will also train you on the differences between running ads in South Africa & internationally.
Finally, it also equips you with skills on how to find clients & media buying jobs, both locally & internationally.
How Soon Before I Get A Job/Clients?
Each student has different circumstances, learning skills & levels of dedication to studying the course material. Due to these differences, no guarantees can be made that each student will definitely find success with this program.
There have been some students who used the skills for their own businesses & got to R80k/month. There are others who get interviews after 2-5 months.
And, there have also been people who joined the program but didn’t finish the modules, ask questions & don’t show up for calls.
It really does depend on you & the effort you put in.
What you can be assured of is that you’ll have 100% of the team’s support & guidance throughout your learning & application process.
Do You Offer Refunds?
Unfortunately, we don’t offer unlimited refunds. However, if within the first 7 days of getting access to the course material, you find that the course just isn’t for you, a 50% refund will be issued within 30 days of the request submission.
Unlike a physical product that can be returned & replaced, once someone accesses the course, they now have access to PSP’s intellectual property & can choose to screen record the whole thing, download everything or do nothing.
But, that information they now have can’t be taken back. Hence the refund policy we’ve enacted.
How Long Does The Course Take?
The program is self-study, so you can take it at your own pace. All the video modules & tests are pre-recorded, so you can watch them anytime.
If you have free time, no job & a relaxed schedule, you could finish everything in 3-4 weeks.
If you are working & have to juggle the course along with other commitments, you will likely take 2-3 months to complete everything & be ready to work on projects.
I'm Interested, But I'm Not Ready To Invest Into A Course
Online Marketing is a broad career field with a lot of information freely & readily available on the internet.
If you are curious about this career field, check out TikTok & Meta Ads for eCommerce & Google Ads for lead generation.
YouTube is a great starting place.
Paid Social Pros Course
What Lessons Are Included In The Course
Chapter #1 | Understanding Online Advertising
Get crystal clear on how paid advertising actually works across platforms like Google, Facebook, and TikTok — and when to use each one.
You’ll also learn how to map out your customer’s journey so you can create ads that meet them at the right time, with the right message.
Chapter #2 | Setting Up Ads On Facebook & TikTok
Learn how to confidently build high-performing ad campaigns on Facebook and TikTok from start to finish — even if you've never touched Ads Manager before.
This module covers everything from setting up pixel tracking and custom audiences, to launching TOF, MOF, and BOF campaigns, lead generation ads, Spark Ads, and Advantage+ campaigns that drive real sales.
Chapter #3 | The Problem Solving Skills You'll Need
To scale with confidence, you need to understand your numbers.
In this module, you’ll learn how to interpret key ad metrics like ROAS, CPA, and conversion rates so you can diagnose issues, make smarter decisions, and turn your ad budget into consistent profit.
Chapter #4 | Understanding Attribution, Conversions & Pixel Tracking
Great ads mean nothing if you can’t track what’s working.
This module gives you the tools to confidently set up your Meta Pixel, understand attribution models, navigate iOS-related tracking issues, and use data platforms like Triple Whale — so every ad rand you spend is backed by accurate insights.
Chapter #5 | Setting Up & Analyzing Google Ads
Learn how to launch powerful Google Search and Performance Max campaigns that capture high-intent buyers right when they’re searching.
This module walks you through keyword strategy, campaign setup, conversion tracking, and how to analyze results — so you can turn Google into a reliable source of leads and sales for your business.
Chapter #6 | Using AI To Your Advantage
AI can help you move faster, work smarter, and create better-performing campaigns — without burning out.
In this module, you’ll learn how to use AI tools for copywriting, creative brainstorming, audience research, and campaign optimization to save time and boost your marketing results.
Chapter #7 | Working On Your International Job Applications
Whether you're applying for freelance gigs or full-time roles, this module helps you stand out globally.
You’ll learn how to optimize your LinkedIn, craft a winning CV and cover letter, prepare for interviews, and get paid securely through Wise — so you can confidently land international clients or remote jobs.
Chapter #8 | Account Analysis Videos
Watch over-the-shoulder breakdowns of real ad accounts — the wins, the mistakes, and the hidden growth opportunities.
These case studies show you how to apply everything you’ve learned in real-world scenarios, so you can sharpen your strategy, avoid common pitfalls, and make better marketing decisions in your own business.
Chapter #9 | How To Sell Social Media Services
Master the art of selling your social media expertise with a proven sales call structure that builds trust and closes deals.
Learn from real sales call examples to confidently pitch your services and grow your client base.
Mentorship Call Recordings
Access recordings of live mentorship calls where real questions get answered and strategies are unpacked.
These sessions provide ongoing support, fresh insights, and practical advice to help you stay on track and continuously improve your paid social campaigns.