Course Outline & Modules

Get crystal clear on how paid advertising actually works across platforms like Google, Facebook, and TikTok — and when to use each one.

You’ll also learn how to map out your customer’s journey so you can create ads that meet them at the right time, with the right message.

Learn how to confidently build high-performing ad campaigns on Facebook and TikTok from start to finish — even if you've never touched Ads Manager before.

This module covers everything from setting up pixel tracking and custom audiences, to launching TOF, MOF, and BOF campaigns, lead generation ads, Spark Ads, and Advantage+ campaigns that drive real sales.

To scale with confidence, you need to understand your numbers.

In this module, you’ll learn how to interpret key ad metrics like ROAS, CPA, and conversion rates so you can diagnose issues, make smarter decisions, and turn your ad budget into consistent profit.

Great ads mean nothing if you can’t track what’s working.

This module gives you the tools to confidently set up your Meta Pixel, understand attribution models, navigate iOS-related tracking issues, and use data platforms like Triple Whale — so every rand you spend is backed by accurate insights.

Learn how to launch powerful Google Search and Performance Max campaigns that capture high-intent buyers right when they’re searching.

This module walks you through keyword strategy, campaign setup, conversion tracking, and how to analyze results — so you can turn Google into a reliable source of leads and sales for your business.

AI can help you move faster, work smarter, and create better-performing campaigns — without burning out.

In this module, you’ll learn how to use AI tools for copywriting, creative brainstorming, audience research, and campaign optimization to save time and boost your marketing results.

Whether you're applying for freelance gigs or full-time roles, this module helps you stand out globally.

You’ll learn how to optimize your LinkedIn, craft a winning CV and cover letter, prepare for interviews, and get paid securely through Wise — so you can confidently land international clients or remote jobs.

Watch over-the-shoulder breakdowns of real ad accounts — the wins, the mistakes, and the hidden growth opportunities.

These case studies show you how to apply everything you’ve learned in real-world scenarios, so you can sharpen your strategy, avoid common pitfalls, and make better marketing decisions in your own business.

Master the art of selling your social media expertise with a proven sales call structure that builds trust and closes deals.

Learn from real sales call examples to confidently pitch your services and grow your client base.

Access recordings of live mentorship calls where real questions get answered and strategies are unpacked.

These sessions provide ongoing support, fresh insights, and practical advice to help you stay on track and continuously improve your paid social campaigns.